Working as bridge

  • in cross functional multidisciplinary teams
  • solving design and front-end puzzles
  • by understanding users and businesses, designers and developers

Hi there, I am Ivan Sander Netto, a designer based in Brazil.


Lead Designer at Avidity, a swedish company which has a side office in Brazil. Here I help to build business and user centred products, localized for users across 25 countries, over 21 different languages.


I have over 8 years of experience working in both, design and front-end. Working in cross-functional teams has given me great insight into coming up with solutions for many different use cases, as well as improving the workflow and communication between design and engineering teams. Also I had the opportunity to approach my work in different ways and so get the best from each of them.


I believe on designing and building experiences through the teams’ shared vision and research methods. With multiple perspectives I can see broader.


Having worked across UX research, analysis, information architecture, prototyping, wireframing, visual design and front-end during my career, I have gained knowledge via hands-on experience of working with awesome people.


The experience of working with many kinds of people was a gift for me. The serious and the funny, the introverted and the overtalker, the slacker and the proactive, the kind and the impossible. This background plus a few studies on cognitive psychology has given me the ability of design with behaviours in mind.


Honestly, what a journey.

Two words.

Quality and feedback.

there is no lucky on
designing software

High quality demands confidence between well-intentioned individuals, for building with such quality, it would be good if any company could approach its different areas with intersections, connecting each others.


That is where I play, bridging the gap between designers, developers, product owners and stakeholders and boosting the knowledge overlaps. It increases productivity and is going to be converted on high quality artfacts.

going through
feedback

In order to incorporate feedback in your daily work, you need to truly empathise with other’s perspective, it requires a good approach at receiving and giving feedback.


Asking questions to spin-up receptivity and verify if you were thinking in the right direction; acknowledging the other person’s perspective - making them know you understand their points; stating a point of view and looping it again until all criteria to succeed is well defined.


This is my formula to walk through feedback.

Leave your ego outside of the office.

Trying to be a team player.

Thomás Bregolin's profile picture

Thomás Bregolin

Systems Reliability Engineer at Cloudflare, Inc.

I had the pleasure to work with Ivan for a year or so, and got to witness first-hand how great and unique he is at working closely with developers to build and develop user experience. The whole dev team learned from him on a daily basis. He is impressively well versed in design fundamentals, and great at sharing it and building understanding from the ground up with both the clients and the rest of the team. This is the kind of talented, committed and friendly colleague that everybody wants in their team.

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Jonas Meinerz

Software Engineer at Promote International.

Ivan has the rare ability to create feasible products with great experiences due to his knowledge of front-end and design added to his open-mindedness to tweak his solutions based on what the backend is capable of offering in a given moment. This mindset is essential in any agile team and I have witnessed Ivan’s contribution making a huge impact in crucial and challenging projects. There are people using products that Ivan helped to create and the feedback has been overwhelmingly good. I consider myself lucky to have shared an office and work with him and I am sure anyone would.

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Filipe Cifali

System Administrator at Avidity Brasil.

Ivan is an inspirational professional, passionate to perfection where perfection meet reality, one of the crucial skills that most designers that I’ve worked miss the most. His multiple skills lead the team to develop design ideas that can be turned into real solutions, solving real problems, not resumed to only designing but taking steps to deal with improvements while the development occurs.

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A few words out there.

Articles.

take a step back
and abstract your design

context matters

This is not a framework. This is not a new methodology. This is a way of thinking abstract about design and map your elements.

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usability tests
in a nutshell

usability tests illustration

In a thinking aloud test, you ask test participants to use the system while continuously thinking out loud — that is, simply verbalizing their thoughts as they move through the user interface. Jakob Nielsen. 1993.

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